OM Oleksandr Moccogni
Writing

Notes & playbooks.

Practical, opinionated writing on AI, search and growth. No fluff. Just takeaways you can use on Monday.

SEO Consulting: Costs, How It Works, and When You Need an SEO Consultant SEO
Jul 2026

SEO Consulting: Costs, How It Works, and When You Need an SEO Consultant

What does an SEO consultant cost, and when is one worth it? An honest guide to SEO consulting pricing models, the process, and consultant vs agency.

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The AI Marketing Playbook: What Actually Works in 2026 AI & Marketing
Mar 2026

The AI Marketing Playbook: What Actually Works in 2026

Cut through the AI hype. Here's what actually delivers ROI in your AI marketing strategy for 2026, and what's just expensive vapor.

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Predictive Analytics in Marketing: A Head of Marketing's Honest Assessment Marketing Strategy
Mar 2026

Predictive Analytics in Marketing: A Head of Marketing's Honest Assessment

A Head of Marketing shares real experience using predictive analytics at SSI SCHÄFER Switzerland. What actually changed, what didn't, and what you should know.

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