Privacy Policy

This website collects as little data as it can. When you send a form (contact, newsletter, playbook, SEO audit request or Academy waiting list), we collect what you type into it, such as your name, email address, message and chosen trade, only to answer you or to send what you asked for. Forms are handled on our own server and reach us by email; newsletter addresses are kept on our server until you ask us to remove them. The contact form is protected from spam by Cloudflare Turnstile, which receives the technical data of the request such as your IP address. If you book a call, the calendar runs on our own Cal.com server and receives the name, email address and time you enter there.

We measure how the site is used, in two steps. For every visitor, Google Analytics 4 counts visits in aggregate: it sets no cookie and stores no visitor ID on your device, so a later visit is not recognized as yours. Google still receives the technical data of the request, such as the IP address. If you switch on Statistics in the cookie banner, Google Analytics also sets its cookies, which lets returning visits be linked, and Microsoft Clarity loads to show us how pages are used through heat maps and session recordings. Clarity runs only with your Statistics consent. This site shows no advertising and uses no marketing cookies.

Visitors in Switzerland. For visits from Switzerland, which we recognize by the time zone set in your browser, Swiss data protection law applies: the Google Analytics cookies are set from the start, based on our overriding interest in knowing how the site is used (art. 31 FADP), and the cookie banner tells you about it on your first visit. You can object at any time by switching Statistics off in Cookie settings: we then delete these cookies and count your visits only without cookies, as described above. Microsoft Clarity still loads only if you choose "Accept all"; the "Without recording" button refuses Clarity only.

The cookie banner keeps your choice in your browser storage. Without a choice, only what the site needs to work is set: the spam check of the contact form (Cloudflare Turnstile) and the booking calendar (our own Cal.com server), which sets two technical cookies. Statistics cookies (Google Analytics and Microsoft Clarity) are set only if you allow Statistics. For visitors in Switzerland the Google Analytics cookies are on from the start (see Analytics). The full list, with names, providers and durations, is in the Cookie Policy. You can change your choice at any time with Cookie settings in the footer.

Under GDPR and Swiss data protection law, you have the right to access, correct, or delete your personal data and to object to statistics at any time. Contact us at any time to exercise these rights.

For any privacy-related questions, please get in touch.