Academy waitlist open $4.99/mo →
AI for business, step by step.
The process I use to bring AI into real marketing, step by step: what to automate, what to check, what it returns. Articles, a course for small businesses, and consulting with real numbers.
01 Free Read Long articles on AI, SEO and growth. What I tried, what it cost, what it returned. All articles → 02 $4.99/mo Learn A course for small businesses: how to direct AI to get found, booked and reviewed, one trade at a time. Join the waitlist → 03 On request Work together Audits, GEO sprints and websites for companies. Or a keynote for your event. Get in touch →
Latest writing
Archive →
AI & MarketingOct 202618 min
The Bottleneck Moved: AI Slop vs. Human Review Capacity
AI slop is cheap to make and expensive to check. Why the bottleneck moved from creating to reviewing, with real numbers, my own mistakes and a review budget.
AI & MarketingOct 2026Human in the Loop AI: What OpenAI's Math Release Teaches About Checking Machine WorkAI & MarketingOct 2026Nano Banana 2.1 vs GPT Image 2: What I Pay Per Image, and What Google Gives AwayAI & MarketingOct 2026ChatGPT Intelligent UI: What OpenAI Confirms and What It Leaves OpenAI & MarketingOct 2026Claude Haiku vs Sonnet vs Opus: I Priced One Marketing Job on All Three. The Sticker Gap Is 40x.Marketing StrategyOct 2026I Read Europe's Email Tracking Pixel Rules: Italy's Deadline Is October 29, and the Open Rate Was Already LyingTechnologyOct 2026Anthropic Deleted Over 80% of Claude Code's Prompt. I Cut My CLAUDE.md by 79%.
What I believe
Four rules behind every article, lesson and project.
01 AI multiplies judgement. It does not replace it. Every workflow has a human gate before anything ships or spends. The machine drafts, the person decides.
02 Numbers, not adjectives. Every claim comes with a cost, a result and a date. Even when the result is ugly.
03 Architecture first, generation second. Sequencing is a human job. Generating on the wrong structure just builds the mistake faster.
04 Marketing is an engineering discipline. Diagnose, build, compound. A system that runs every week beats the brilliant campaign.
The Academy Waitlist open · launching 2026
Put AI to work in your business. One trade at a time.
You do not learn a stack of tools. You learn to direct the AI, ChatGPT, Claude, Gemini, trade by trade: what to ask for, how to check it, when the output is wrong. Short, practical lessons. No jargon, no agency.
First verticals
Restaurant Kebab shop Waste collection More trades added after launch
$4.99 / month Waitlist open
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Let's make it compound.
Three ways to start. I answer within 24 hours, usually faster.