What I do.

I work with B2B, B2C, e-commerce, SaaS, and enterprise technology companies, mainly across Switzerland and the wider DACH region and internationally. My hands-on experience spans intralogistics, industrial manufacturing, automotive, digital media, and consumer brands, so I understand both technical, long sales-cycle products and fast-moving consumer marketing.

I offer both project-based engagements and ongoing advisory retainers. Project work typically runs three to six months with a defined scope and clear deliverables, while a retainer gives you continuous strategic guidance month to month. Either way the work stays hands-on: I stay close to execution rather than hand over a slide deck and leave.

I start with an AI readiness assessment of your data, tools, and team, then identify the highest-impact areas where AI delivers measurable improvements. In practice that usually means marketing analytics, content personalization, campaign optimization, predictive modeling, and increasingly Generative Engine Optimization (GEO), so your brand stays visible in AI answers from ChatGPT, Perplexity, and Google AI Overviews.

I combine hands-on enterprise marketing leadership with independent consulting. I do not only advise: I have built and executed the same strategies I recommend, at scale, inside global organizations such as SSI SCHÄFER, Mercedes-Benz, and Italiaonline. You get practical, tested recommendations from someone who has owned the numbers, not just theory.