Erika Taranto: a portfolio that speaks five languages

Erika Taranto is an AI filmmaker and image creator whose work has been selected at AI for Good. Her craft is the eye: productions that begin as a prompt and end as film. Her portfolio had to carry that, festival-grade visuals, or nothing.

Her clients do not live in one country, and her strongest work, a case study called UNSEEN, sits behind a private preview link. That makes the website the showroom: it has to qualify a lead at two in the morning, in any of five languages, while she is asleep or on a shoot.

Il punto di partenza

A video-first portfolio is a conversion problem in a design costume. Every second of film fights the metrics: heavy pages fail Core Web Vitals, rankings drop, and "beautiful" quietly becomes "invisible".

Five languages means five times the pages and five times the ways to get localization wrong: duplicated content, broken hreflang, English slugs for German visitors.

And enquiries had to reach her, not a spam folder. Contact forms that bots hammer and inbox noise that nobody reads lose exactly the clients she wants.

Cosa ho fatto

1. 01

   Lead with the showreel.

   A full-screen video home, curated case study pages per production, UNSEEN itself behind a private preview, services and contact. Motion and interaction design throughout: the site behaves like her work.

2. 02

   Speak five languages natively.

   One hundred plus pages across EN, DE, IT, RU and ZH with localized slugs, hreflang and schema. Each audience gets its own indexable pages, not an English site with a language switcher.

3. 03

   Keep it fast despite the video.

   Lazy loading, responsive media and tuned delivery keep Core Web Vitals above 90 on pages that are mostly film. The showreel plays; the metrics do not notice.

4. 04

   Wire the leads straight to her.

   The form runs on a Cloudflare Worker behind Turnstile, the newsletter is self-hosted Listmonk with double opt-in, and every contact lands in Slack in real time. GA4, GTM and Clarity track scroll, play and click, so the site reports engagement like a sales tool.

Cosa è cambiato

A portfolio that behaves like a product: 100+ pages in five languages, Core Web Vitals above 90 on pages made of film, and enquiries that reach Slack the second they are sent, qualified by language and by the page that produced them. It is her main sales tool, and it never closes.