Experience

Utilizing advanced SEO techniques and data-driven marketing strategies, consistently achieved significant traffic growth and conversion improvements in personal projects and previous professional roles. Experienced in managing multi-channel campaigns, optimizing ad spend, and implementing ROI-focused strategies. Expertise includes Google Ads, analytics, and marketing automation tools.

Directed performance marketing strategies, resulting in a 30% business growth and enhanced brand visibility. Restructured and expanded the marketing team, fostering innovation and improving team dynamics. Collaborated with the C-suite to provide strategic insights for key business decisions. Integrated marketing efforts with product and sales teams, ensuring a unified approach and improving cross-departmental cohesion. Led and mentored junior managers, promoting a culture of continuous improvement and leadership development.

Led the rebranding efforts, resulting in a significant increase in organic website traffic and improved brand recognition. Directed multi-channel marketing strategies, achieving a 30% increase in client acquisition. Managed the marketing budget, optimizing ROI and implementing cost-saving measures. Collaborated with sales and product teams to align marketing efforts with overall business objectives. Enhanced CRM systems and marketing automation, increasing customer engagement and streamlining processes. Utilized data-driven insights to continuously refine strategies and boost campaign performance.

Developed and implemented integrated marketing strategies across digital and offline channels, driving significant growth for SMEs. Managed a portfolio of over 300 accounts, optimizing campaigns to enhance client retention and engagement. Conducted training sessions to boost sales team performance and foster a high-performance culture. Leveraged data-driven insights to continuously refine marketing strategies and meet business objectives. Increased brand awareness through targeted advertising and promotional campaigns, significantly enhancing client visibility.

Led the delivery of comprehensive marketing services that included SEO, SEA, and traditional advertising, driving client growth. Managed a diverse client portfolio, providing tailored marketing solutions and fostering long-term client relationships. Conducted extensive market research to stay ahead of trends and incorporate innovative marketing strategies. Developed and executed high-impact campaigns across multiple channels, significantly enhancing brand presence. Implemented multi-channel marketing strategies to maximize client engagement and achieve measurable results.

Enhanced CRM systems and implemented automation, significantly improving customer relationship management and operational efficiency. Led SEO and traditional marketing campaigns, increasing brand visibility and customer engagement. Analyzed CRM and marketing performance metrics, delivering actionable insights for continuous improvement. Integrated CRM strategies with web marketing efforts, ensuring a cohesive approach to customer engagement and retention.

Managed web marketing campaigns, driving online visibility for VEGA, Jobeline, and Pulsiva in Italy. Led SEO operations and linkbuilding campaigns, enhancing search engine rankings and increasing traffic to all three websites. Created and managed SEA campaigns on Google AdWords, optimizing for performance and ROI. Oversaw social media marketing for VEGA Italia, managing content and engagement on Facebook, Instagram, and Pinterest. Directed content management for VEGA, Jobeline, and Pulsiva websites, ensuring brand consistency and user engagement. Managed the newsletter service, enhancing customer communication and retention.

Managed content for over 40 websites, ensuring quality and consistency across all platforms. Proficient in WordPress, Typo3, and Joomla CMS management, handling updates, content creation, and optimization. Created newsletter campaigns using Photoshop, enhancing customer engagement and improving communication strategies.

Managed web marketing efforts for a typography company specializing in customized products like personalized labels and shirts. Led digital strategies to promote the e-commerce platform, increasing visibility and driving sales. Handled small e-commerce shop management, ensuring smooth operations and optimizing user experience. Coordinated online marketing campaigns, boosting engagement and customer acquisition for personalized product offerings.